What is the Sunrise Sale?
The Sunrise Sale is Bella Veil Bridal’s most exciting event of the year — a one-day, early morning bridal shopping experience designed to help you find the dress at an unbelievable price.
We’re opening early (like, pre-coffee early), pouring lattes, blasting our sunrise playlist, and rolling out nearly 100 off-the-rack gowns priced to move.
All the deets
👗 Gown Pricing
We’ve created 3 dreamy categories of dresses, each with their own vibe:
-
🌤️ Sunrise Specials: $99–$399
No additional discounts – these are the steals of the day -
🌞 Golden Hour Gowns: $499–$999
Beautiful designer gowns in amazing condition, plus eligible for bonus discounts! -
🌅 Daybreak Dresses: $1,000+
Our freshest off-the-rack styles — available at up to 30% off, plus hourly savings
⏰ Time = Savings
For Golden Hour + Daybreak gowns only:
7:00–8:00 AM → $200 off
8:00–9:00 AM → $150 off
9:00–10:00 AM → $100 off
📌 The earlier you shop, the deeper the discount — and the better the selection.
📅 Appointment Info
-
45-minute appointments with your own Bella Veil stylist
-
Limit: Bride + 2 guests
-
$30 non-refundable booking fee
-
Appointment times are first come, first served- and slots are limited
-
Gowns are off-the-rack and go home with you that day
-
Espresso bar, pastries, & goodie bags
-
VIP Sunrise Gift Bags for the first 9 brides
-
Exclusive, high-energy shopping experience